Do you own a small to medium-sized business? Perhaps you are the manager of one. Are you in the position of figuring out the best way to allocate specific funds, including your online presence? If so, it is essential that you understand how to prioritize your internet branding so that you have a great experience interacting with other professionals, potential employees and customers/clients.
Because there has been so much talk about social media marketing, some people think that using Facebook and Twitter is all you need for an internet presence. However, this is just wrong. Absolutely, positively wrong. If you start opening accounts for social media and you don’t have a fabulous website, you are not spending your dollars well.
Your website serves as the foundation for all of your other digital marketing and communication efforts. If you’re looking for a great Naples website designer go here: www.gggmarketing.com/naples/web-design/. If you fail to create one or have a shoddy one, it will reflect poorly on the rest of your business. In fact, it is possible for the entire thing to cave in because you didn’t start with a solid foundation. However, you don’t have to let your business sink in the sand or get dragged out with the tide.
The website and associated blog serve as the connecting point for all of your other online accounts and communications. Whether you are looking to forge a new business relationship, secure funding, hire employees or attract customers, they are all going to judge you by your website. Other entrepreneurs might be leery of working with someone who doesn’t have a well-designed site. Likewise, lenders are less likely to assist fledgling companies with a poor online presentation. Potential employees and customers might never approach you.
As you can see, the implications are serious. Now, you might be thinking that you can use some free software to create your website. Sometimes small businesses do this, posting some content written by the people who work there and believing that will suffice for an internet presence. However, this can be detrimental to your reputation, even if you do add some pictures or posts regularly.
An experienced web designer can make sure that your website not only looks great but functions optimally. People who create their sites often don’t understand the importance of loading speeds and how to keep them trimmed down. However, web designers know how to select the best plug-ins for the job to provide excellent service without sacrificing time. Modern shoppers have practically no patience when it comes to waiting for a website to load. If yours is too slow, they will hit the back button, possibly never to return.
Even if you understand that you don’t have the knowledge and skills to create your website, you may not realize how vital your choice of web designers can be to the outcome. If you outsource your work to someone who lives in another country, you could have difficulty communicating and run into problems with the final results, payments, unmet expectations and more. While someone in the same country is certainly a better option, you might still experience some problems. If you have a southern-style restaurant, you probably don’t want a designer who has spent their whole life in Alaska trying to promote it.
It is true for everyone that hiring a local designer and SEO expert makes more sense than going elsewhere. For our recommendation go to www.gggmarketing.com/naples/seo-services/. However, there are some parts of the country and world where that becomes even more important. Florida is one such place. Anywhere with a diverse group of residents and visitors is going to need specialized services from someone who understands the nuanced differences between each segment. For instance, catching the attention of web-surfing senior citizens will require an independent strategy compared to reaching the middle age crowd in the same city. Your web design and SEO specialist can also advise you regarding seasonal changes and how they will impact your visitor rates.
One of the great things about hiring an SEO expert is that you don’t have to worry about creating content for your blog. Even if you know a great deal about your niche, that doesn’t mean that you can convey it online in a way that will attract attention. Google and the other search engines have special algorithms used to calculate how important web pages are with various search queries. You can have a very informative blog with great information. However, if these markers aren’t there, your content could go unnoticed and unread.
You want your Naples business to thrive, just like the gorgeous palm trees that enjoy the heat and humidity of the Sunshine State. Hiring an experienced web design and SEO company is the first online step in assuring your success. Once you have a strong foundation established, you can begin expanding your presence bit by bit. Don’t hesitate any longer to get the ball rolling!